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Which countries have the most top-cited scientists in Marketing?

594 researchers whose main subfield is Marketing are in the 2026 list of top-cited scientists, the annual ranking often called the Stanford–Elsevier top 2% scientists list. The United States has the most (226, 38.0%), followed by the United Kingdom (59) and Australia (42). A country with 100 or more opens its institutions in the subfield; the others open their scientists in the table of all authors.

#	Country	Listed authors	Top 100k	Share of subfield	Highest-ranked author	Top institution
1	United States	226	223	38.0%	Hair, Joseph Franklin #42	Wharton School of the University of Pennsylvania
2	United Kingdom	59	59	9.9%	Mogaji, Emmanuel #3,694	King’s Business School
3	Australia	42	42	7.1%	Prentice, Dr Catherine #6,154	Griffith University
4	India	23	23	3.9%	Shankar, Amit #13,037	Indian Institute of Management, Visakhapatnam
5	Canada	22	22	3.7%	Belk, Russell V. #1,236	Schulich School of Business
6	France	21	21	3.5%	Filieri, Raffaele #1,044	EDHEC Business School
7	Spain	17	17	2.9%	Flavián, Carlos #6,724	Facultad de Economía y Empresa, Universidad de Zaragoza
8	Netherlands	16	16	2.7%	Henseler, Jörg #96	Universiteit van Amsterdam
9	Finland	13	13	2.2%	Grönroos, Christian #1,880	Hanken - Svenska handelshögskolan
10	Germany	12	12	2.0%	Sarstedt, Marko #119	Gottfried Wilhelm Leibniz Universität Hannover
11	South Korea	12	12	2.0%	Yi, Youjae #9,376	Inha University
12	Malaysia	11	11	1.9%	Lim, Weng Marc #91	Sunway University
13	Taiwan	10	10	1.7%	Huang, Ming-Hui #4,145	National Taiwan University
14	China	9	9	1.5%	Kumar, V. #1,214	Huazhong University of Science and Technology
15	Norway	9	9	1.5%	Dhir, Amandeep #2,273	Universitetet i Agder
16	Hong Kong	8	8	1.3%	Zhou, Kevin Zheng #5,731	The Hong Kong Polytechnic University
17	Sweden	8	7	1.3%	Söderlund, Magnus #33,155	Linköpings Universitet
18	Singapore	7	7	1.2%	Wirtz, Jochen #2,268	Wee Kim Wee School of Communication and Information
19	Italy	7	7	1.2%	Scarpi de Claricini, Daniele #21,059	Alma Mater Studiorum Università di Bologna
20	Portugal	6	6	1.0%	Loureiro, Sandra María Correia #1,417	Universidade da Beira Interior
21	Denmark	5	5	0.8%	Thøgersen, John B. #1,164	Copenhagen Business School
22	Austria	5	5	0.8%	Diamantopoulos, Adamantios #3,661	Universität Wien
23	Belgium	5	5	0.8%	Hudders, Liselot #14,471	Universiteit Gent
24	New Zealand	5	5	0.8%	Crick, James M. #16,046	University of Auckland Business School
25	United Arab Emirates	5	5	0.8%	Khan, Imran #18,699	British University in Dubai
26	Qatar	4	4	0.7%	Abdallah Alalwan, Ali Abdallah #3,474	Qatar University
27	Lebanon	3	3	0.5%	Itani, Omar S. #35,935	Adnan Kassar School of Business
28	Poland	3	3	0.5%	Oghazi, Pejvak #55,878	VIZJA University
29	Türkiye	2	2	0.3%	Konuk, Faruk Anıl #23,428	Sakarya Üniversitesi
30	Greece	2	2	0.3%	Tarnanidis, Theodore K. #41,695	International Hellenic University
31	Brazil	2	2	0.3%	Vieira, Valter Afonso #62,536	Universidade Estadual de Maringá
32	Puerto Rico	1	1	0.2%	Paul, Justin #120	Universidad de Puerto Rico
33	South Africa	1	1	0.2%	Kaur, Puneet #10,102	North-West University
34	Cyprus	1	1	0.2%	Leonidou, Leonidas C. #10,325	University of Cyprus
35	Indonesia	1	1	0.2%	Japutra, Arnold #18,826	Universitas Indonesia
36	Monaco	1	1	0.2%	“Phil” Klaus, Philipp “Phil” #20,971	International University of Monaco
37	Kuwait	1	1	0.2%	Rasul, Tareq Faizur #24,541	Gulf University for Science and Technology Kuwait
38	Saudi Arabia	1	1	0.2%	Dash, Ganesh #58,786	Saudi Electronic University
39	Morocco	1	1	0.2%	Osei-Frimpong, Kofi #63,920	Mohammed VI Polytechnic University
40	Switzerland	1	1	0.2%	von Wangenheim, Florian #65,843	ETH Zürich
41	Egypt	1	1	0.2%	Shehawy, Yasser Moustafa #66,788	University of Sadat City
42	Israel	1	1	0.2%	Yagil, Dana #77,389	University of Haifa
43	Macao	1	1	0.2%	Liu, Matthew Tingchi #77,433	University of Macau
44	Ghana	1	1	0.2%	Hinson, Robert Ebo #78,710	Ghana Communication Technology University
45	Ireland	1	1	0.2%	Prothero, Andrea #86,901	UCD Michael Smurfit Graduate Business School
46	Japan	1	0	0.2%	Frank, Björn #104,713	Faculty of Commerce