top-cited scientists

Top-cited scientists in Marketing

2025 single-year list · 594 listed authors · Economics & Business

594 researchers whose main subfield is Marketing, part of Economics & Business, are in the 2025 list of top-cited scientists, out of 15,920 Scopus authors in the subfield. Authors qualify by ranking in the top 2% of their main subfield or in the global top 100,000 by composite citation score (c); 589 of these are in the top 100,000.

Listed authors
594
3.73% of the subfield’s Scopus authors
Scopus authors in the subfield
15,920
Median citations
44
top 1% from 1,073 · all authors in the subfield
Highest-ranked
#42
Hair, Joseph Franklin

Top countries

  1. United States22638%
  2. United Kingdom5910%
  3. Australia427%
  4. India234%
  5. Canada224%
  6. France214%
  7. Spain173%
  8. Netherlands163%
  9. Finland132%
  10. Germany122%

Top institutions

  1. Wharton School of the University of Pennsylvania71%
  2. Columbia University51%
  3. Mays Business School51%
  4. W. P. Carey School of Business51%
  5. Stephen M. Ross School of Business41%
  6. Hanken - Svenska handelshögskolan41%
  7. Tuck School of Business at Dartmouth41%
  8. University of Illinois Urbana-Champaign41%
  9. Sunway University31%
  10. University of Miami31%

594 listed scientists in Marketing

See all 594 in the interactive table →