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Top institutions in the United States for Marketing

20 institutions · Marketing · United States

Which institutions in the United States have the most top-cited scientists in Marketing?

226 researchers in the United States whose main subfield is Marketing are in the 2026 list of top-cited scientists, the annual ranking often called the Stanford–Elsevier top 2% scientists list: 0.3% of all listed authors in the United States, and 1st of 46 countries in the subfield. 223 of them rank in the global top 100,000 by composite citation score (c, excluding self-citations). Wharton School of the University of Pennsylvania has the most (7), followed by Columbia University (5) and Mays Business School (5). A row opens its scientists in the table of all authors.

Listed authors
226
0.3% of all in the United States
In the global top 100,000
223
98.7% of them
Country rank in the subfield
#1
of 46 countries in Marketing
Highest-ranked
#42
Hair, Joseph Franklin
#InstitutionListed authorsTop 100kRank worldwideHighest-ranked author
1Wharton School of the University of Pennsylvania77#1Berger, Jonah A. #2,380
2Columbia University55#2Schmitt, Bernd H. #7,387
3Mays Business School55#3Varadarajan, Rajan #14,945
4W. P. Carey School of Business55#4Bolton, Ruth N. #18,315
5Stephen M. Ross School of Business44#5Bagozzi, Richard P. #230
6Tuck School of Business at Dartmouth44#7Keller, Kevin Lane #5,215
7University of Illinois Urbana-Champaign44#8Rindfleisch, Aric #17,249
8University of Miami33#10Parasuraman, A. #2,208
9University of Maryland, College Park33#11Rust, Roland T. #3,059
10Fuqua School of Business33#12Ariely, Dan #4,543
11Owen Graduate School of Management33#14Oliver, Richard L. #8,376
12MIT Sloan School of Management33#16Tucker, Catherine E. #9,118
13The University of Texas at Austin33#17Peterson, Robert A. #11,206
14University of Wisconsin-Madison33#19Thompson, Craig J. #13,750
15Kellogg School of Management Northwestern University33#21Anderson, James C. #15,004
16Columbia Business School33#22Pham, Michel Tuan #16,487
17Penn State Smeal College of Business33#23Baumgartner, Hans #19,086
18Northwestern University33#26Chernev, Alexander #22,594
19Florida State University33#29Goldsmith, Ronald Earl #29,338
20University of Virginia33#31Netemeyer, Richard G. #41,099

The top 100 in Marketing in the United States, in order

  1. 1
    Hair, Joseph Franklin
    University of South Alabama
  2. 2
    Bagozzi, Richard P.
    Stephen M. Ross School of Business
  3. 3
    Vargo, Stephen Louis
    Price College of Business
  4. 4
    Woodside, Arch G.
    Carroll School of Management
  5. 5
    Kozinets, Robert V.
    University of Southern California
  6. 6
    Parasuraman, A.
    University of Miami
  7. 7
    Donthu, Naveen
    J. Mack Robinson College of Business
  8. 8
    Berger, Jonah A.
    Wharton School of the University of Pennsylvania
  9. 9
    Hulland, John S.
    Terry College of Business
  10. 10
    Sheth, Jagdish N.
    Goizueta Business School
  11. 11
    Steenkamp, Jan Benedict Em M.
    The University of North Carolina at Chapel Hill
  12. 12
    Rust, Roland T.
    University of Maryland, College Park
  13. 13
    Grewal, Dhruv
    Babson College
  14. 14
    Aaker, Jennifer Lynn
    Stanford Graduate School of Business
  15. 15
    Luo, Xueming
    Fox School of Business
  16. 16
    Ariely, Dan
    Fuqua School of Business
  17. 17
    Iacobucci, Dawn
    Vanderbilt University
  18. 18
    Keller, Kevin Lane
    Tuck School of Business at Dartmouth
  19. 19
    Lusch, Robert Frank
    Eller College of Management
  20. 20
    Wang, Chenglu
    University of New Haven
  21. 21
    Palmatier, Robert W.
    University of Washington
  22. 22
    Pieters, Rik G.M.
    College of Computer, Mathematical, & Natural Sciences
  23. 23
    Krishna, Aradhna
    Stephen M. Ross School of Business
  24. 24
    M. Hult, G. Tomas
    Broad College of Business
  25. 25
    Xiao, Jing Jian
    University of Rhode Island
  26. 26
    Schmitt, Bernd H.
    Columbia University
  27. 27
    Berry, Leonard L.
    Texas A and M University System
  28. 28
    Oliver, Richard L.
    Owen Graduate School of Management
  29. 29
    Tucker, Catherine E.
    MIT Sloan School of Management
  30. 30
    Escalas, Jennifer Edson
    Owen Graduate School of Management
  31. 31
    Roberts, James A.
    Baylor University
  32. 32
    Peterson, Robert A.
    The University of Texas at Austin
  33. 33
    Wansink, Brian
    Cornell University College of Agriculture and Life Sciences
  34. 34
    Fournier, Susan
    Questrom School of Business
  35. 35
    Zeithaml, Valarie A.
    The University of North Carolina at Chapel Hill
  36. 36
    Knight, Gary Alan
    Willamette University
  37. 37
    Morgan, Neil A.
    Wisconsin School of Business
  38. 38
    Labrecque, Lauren Isabelle
    The University of Rhode Island
  39. 39
    Thompson, Craig J.
    University of Wisconsin-Madison
  40. 40
    Dhar, Ravi
    Yale University
  41. 41
    Moorman, Christine
    Fuqua School of Business
  42. 42
    Varadarajan, Rajan
    Mays Business School
  43. 43
    Anderson, James C.
    Kellogg School of Management Northwestern University
  44. 44
    Rigdon, Edward E.
    Georgia State University
  45. 45
    Collier, Joel E.
    Mississippi State University
  46. 46
    Shankar, Venkatesh H.
    Mays Business School
  47. 47
    Pham, Michel Tuan
    Columbia Business School
  48. 48
    Malhotra, Naresh K.
    Georgia Institute of Technology
  49. 49
    MacInnis, Deborah J.
    USC Marshall School of Business
  50. 50
    Rindfleisch, Aric
    University of Illinois Urbana-Champaign
  51. 51
    Rosenbaum, Mark Scott
    The Citadel - The Military College of South Carolina
  52. 52
    Hunt, Shelby D.
    Texas Tech University
  53. 53
    Bolton, Ruth N.
    W. P. Carey School of Business
  54. 54
    Tellis, Gerard J.
    USC Marshall School of Business
  55. 55
    Campbell, Margaret C.
    University of California, Riverside
  56. 56
    Baumgartner, Hans
    Penn State Smeal College of Business
  57. 57
    Taylor, Charles R.
    Villanova University
  58. 58
    Kotler, Philip A.
    Kellogg School of Management Northwestern University
  59. 59
    Bhattacharya, C. B.
    University of Pittsburgh
  60. 60
    Kandampully, Jay A.
    The Ohio State University
  61. 61
    Prelec, Dražen
    MIT Sloan School of Management
  62. 62
    Chernev, Alexander
    Northwestern University
  63. 63
    Agnihotri, Raj S.
    Debbie and Jerry Ivy College of Business
  64. 64
    Moriuchi, Emi
    Saunders College of Business
  65. 65
    Sen, Sankar
    Baruch College
  66. 66
    Batra, Rajeev
    Stanford University
  67. 67
    Du, Shuili
    University of New Hampshire Durham
  68. 68
    Dholakia, Utpal M.
    Jones Graduate School of Business
  69. 69
    Gremler, Dwayne D.
    Bowling Green State University
  70. 70
    Holt, Douglas B.
    Cultural Strategy Group
  71. 71
    Youn, Seounmi
    Emerson College
  72. 72
    Wedel, Michel
    College of Computer, Mathematical, & Natural Sciences
  73. 73
    Puntoni, Stefano
    Wharton School of the University of Pennsylvania
  74. 74
    Hagtvedt, Henrik
    Boston College
  75. 75
    Peloza, John
    University of Kentucky
  76. 76
    Fetscherin, Marc
    Rollins College
  77. 77
    Goldsmith, Ronald Earl
    Florida State University
  78. 78
    Lee, Angela Y.
    Kellogg School of Management Northwestern University
  79. 79
    Neslin, Scott A.
    Tuck School of Business at Dartmouth
  80. 80
    Johnson, Eric J.
    Columbia University
  81. 81
    Babin, Barry J.
    University of Mississippi
  82. 82
    Lynch, John G.
    Leeds School of Business
  83. 83
    Ahuvia, Aaron C.
    University of Michigan-Dearborn
  84. 84
    Chan, Eugene Y.
    Purdue University
  85. 85
    Fitzsimons, Gavan J.
    Duke University
  86. 86
    Rossiter, John R.
    Columbia University
  87. 87
    Singh, Jagdip
    Case Western Reserve University
  88. 88
    Reed, Americus
    Wharton School of the University of Pennsylvania
  89. 89
    Sorescu, Alina
    Mays Business School
  90. 90
    Holbrook, Morris B.
    Columbia Business School
  91. 91
    Grewal, Rajdeep
    UNC Kenan-Flagler Business School
  92. 92
    Ramaswamy, Venkatram
    Stephen M. Ross School of Business
  93. 93
    Malthouse, Edward Carl
    Northwestern University
  94. 94
    Bitner, Mary Jo
    W. P. Carey School of Business
  95. 95
    van Esch, Patrick
    Coastal Carolina University
  96. 96
    Helm, Sabrina Verena
    The University of Arizona
  97. 97
    Petrescu, Maria
    Embry-Riddle Aeronautical University
  98. 98
    Franke, George R.
    Culverhouse College of Business
  99. 99
    Lehmann, Donald R.
    Columbia Business School
  100. 100
    Netemeyer, Richard G.
    University of Virginia

226 listed scientists in Marketing in the United States

See all 226 in the interactive table →

This page online: https://topcitedscientists.com/fields/united-states/marketing/

Data: Ioannidis, John P.A. (2026), ‘August 2026 data-update for “Updated science-wide author databases of standardized citation indicators”’, Mendeley Data, v9, doi:10.17632/btchxktzyw.9. 2026 list, ranked by composite citation score (c) excluding self-citations.

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